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02. Reimagining a danish fashion brand
Brand strategy • Visual identity • Concept development
The brand identity has weakened over the years and needed to catch up with relevant trends. The visual identity was created as a result of insights gained from research. The design is based of of the key values created in the brand strategy:
UNIQUE, CREATIVE, VIBRANT, PLAYFULL.
• Brand strategy
• Visual identity
• Concept development
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