02. Website and brand universe for electronic
music festival Distortion Ø
Solution
To create a site that is distinctive and fun, with branding that captures the feeling of being at the festival. The site is meant to inspire future festival goers by showcasing the different artists, while being informative.
Distortion, a Danish street festival that has existed for 20 years, recently evolved into a 2-day festival – Distortion Ø. This has created confusion for festival goers, who have a difficult time distinguishing between the two concepts. Because of this, Distortion Ø needed a distinct website and identity to attract potential festival goers, and minimise any confusion that may still exist.
Problem
During this project I worked closely with the developers and gained an understanding of the tools and frameworks they use to build a website. I have a good understanding of the processes and am able to understand what developers need in order to carry out the creative concept in the best possible way. During this project I worked with topics such as content, branding, web design and motion design.
Takeaways
